I first experienced hair loss at 16, and I know how profoundly it can affect confidence, identity and the way you see yourself. 

In 2013, I had a hair transplant, something I have always been open about, and that experience shaped not only my relationship with hair, but my entire career. 

I went on to become an international hair colourist, working across beauty, fashion, editorial and wellness. Over the years, I have worked with people at every stage of their hair journey: those experiencing shedding, thinning, hormonal changes, stress-related hair changes, health-related hair loss and the quiet fear that comes when your hair no longer feels like your own. 

By 2022, after being diagnosed with Hashimoto’s, I experienced another major period of hair loss. At that point, I thought I might need a second hair transplant. Instead, I began looking deeper. I started researching the many factors that influence hair health, hormones, stress, inflammation, nutrition, lifestyle and the scalp environment and began building what would become the Alkemii Protocol: a system designed to support hair from within, at the scalp and through consistent daily ritual.